Under Armor Curry Two / The loudest shoe launch in history
We challenged Dub Nation – the loudest fans in the NBA – to break their own loudness record to unveil Steph Curry’s new sneakers. At center court we built a sound-responsive light meter that reacted to stadium roars and projected thousands of socially submitted videos.
• The loudest shoe launch in history
• 15 million+ impressions
• 99% positive net sentiment
• 2,079 social mentions