The New York Times / The launch of the world’s finest journalism in an app


TVC :60, Directed by Aaron Duffy and Andrew Sloat of 1st Avenue Machine

Photography by Chris Ozer




We were approached by The New York Times to help oversee their biggest product launch to date. While there, we helped lead the conceptual development and strategy of its market launch and ultimately created the branding platform, "Stories at the Speed of Life". We then led the design, visual identity and execution of the campaign which included work spanning across television, print, social, web, mobile and experiential. 


Media: Mashable | The Atlantic | The Wall Street Journal | TechCrunch | Fast Company | NBC | USA Today | The Economist





• Helped create a historic quarterly rise in revenue for the paper.

• Paid digital-only subscribers climbed to nearly 800,000 users, an increase of 39,000 subscribers from the previous quarter.