Flight Before Christmas / A virtual reality journey updates a holiday classic.
We created a multisensorial installation that transported mall-goers to the North Pole via VR and and haptic technology. Arriving in the North Pole, each viewer received a virtual gift from Santa, which upon returning to the physical world, to their surprise, that exact gift had travelled back with them, redeemable just steps away at JC Penney.
Media: Forbes | Adage
• A total of spent 640+ hours enjoying the virtual reality ride
• Drove mall-goers directly in stores, resulting in 20,611 shoppers redeeming gift coupons
• 238 million impressions
• 40k + social mentions
• 99% positive net sentiment