Flight Before Christmas / A virtual reality journey updates a holiday classic.

IDEA

We created a multisensorial installation that transported mall-goers to the North Pole via VR and and haptic technology. Arriving in the North Pole, each viewer received a virtual gift from Santa, which upon returning to the physical world, to their surprise, that exact gift had travelled back with them, redeemable just steps away at JC Penney.

IMPACT

• A total of spent 640+ hours enjoying the virtual reality ride

• Drove mall-goers directly in stores, resulting in 20,611 shoppers redeeming gift coupons

• 238 million impressions

• 40k + social mentions

• 99% positive net sentiment