Feedie / Transform the act of sharing food photos into the act of sharing actual food


Case Study




In a partnership with Mario Batali and Jamie Oliver, we created a platform that turns the act sharing food photos on social media into actually sharing food with disadvantaged children in South Africa, provided by The Lunchbox Fund.


• Over 12 million meals donated

• 600 million media impressions

• 14 million social media impressions


Media: Vogue September Issue | Google Sandbox | Mashable | ABC News with Diane Sawyer | Elle | Huffington Post | TIME | AdAge | Spotify | Bloomberg

Awards: FWA | Webby Honoree | Telly x 3