Dove Have Your Say / IBM Watson-powered fight against media sexism in sports


Case Study

Web Film

Live Billboards in L.A. & Times Square



Every day the media focuses on a female athlete's appearance rather than her performance. So we used IBM Watson to track the internet (publications, live video and radio broadcasts) for real-time media judgments of female athletes’ appearance and empowered the world to respond directly to sexist quotes on social media.


• 1.2 billion impressions

• 321 million people reached

• 40,000 organic tweets


Awards: 3x Cannes Shortlist | 2x Webby Awards | FWA | Awwwards Nominee

Media: Mashable | PSFK | ADC | Creativity | Adweek